Katharina specialises in neuromarketing insights and their implications for retail and consumer brands. She speaks on this topic all over Australia and has been a consultant to leading retailers and manufacturers in Europe and Australasia, such as GStar, Henkel, BP and Top3 By Design.
Katharina’s specialisations include neuromarketing, motive research and strategic brand management. Katharina is a specialist practitioner of Limbic® Insights, one of the most recognised and scientifically established behaviour and emotions model for marketing practice worldwide. Katharina holds a masters degree in sociology and marketing from the University of Bamberg, Germany and University of Geneva, Switzerland.
Katharina is a regular columnist for Smart Company on the topic of Neuro Branding and she regularly contributes articles and expertise to Inside Retail, Retail World, BRW, RetailBiz, Herald Sun and Daily Telegraph.